Startup technology companies need competetive edges to truly compete with larger software companies. We provide the best edge in SEO by deploying unique organic search strategies that lean into Google's patents and generate authority for your software business.
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Convert visitors into leads and get adoption from organic search sources.
Getting startups the exposure they need to compete against larger companies.
See keyword growth, impressions, traffic, user engagement and demos all go up.
Content of all types can be a competitive edge for many types of startup companies. Google and other search engines are now looking for information gain. This is the concept that you're "feeding" search engines new information that they've never seen before. Historically, this has always been the way that search engines rewarded websites. However, in the age of generative AI, new insights have become more valuable than ever.
"No brainer, would highly recommend this team. Best SaaS SEO company out there in my opinion."
"Best B2B SaaS SEO company on the market. Pretty easy to see that they know what they're doing."
"The team just kind of gets it. Have to move quick and have to be different. All about results."
Keyword research is a critical part of putting together a comprehensive plan that targets software buyers. Simply looking up keywords is the not what we do. We look at how specific keywords align with generating topical authority for your business as well as reinforcing the trust signals that your Users will want to see in becoming potential customers.
The one thing that startups know how to do well is execute. As a result, there's usually a healthy foundation for our team to work with. We perform on-page optimizations on all types of pages. From solution pages, comparison pages, and informational (blog) pages. Using CUSP analysis and Google Search Console we can increase impressions and clicks rather quickly, getting you more potential leads and customers in a short amount of time.
Reach ARR goals with predictable CAC payback periods by building a scalable SEO customer-acquisition strategy. Have a 6+ person SEO team work closely with you.
Fill your marketing-sourced MRR/ARR/MQL/SQL gap with our experienced SEO teams. And help to learn strategies that can be reapplied to other initiatives across the board.
Scale up production of individual needs like link building, content marketing, content production, and much more. Use our experienced team to increase pipeline and hit your SEO growth roadmap.
Startup companies are always looking to grow quickly. They don't always have the luxury of time. As a result, upfront research into your SEO strategy can ensure that there's less pivots later on.
Our team aims to look at where your buyers truly exist. We don't just simply want to get you traffic. We want to grow leads, grow customers, and grow revenue.
Our strategy is underpinned on the early research that we perform in your industry or space. We look at the top immediate competitors in your field, look at content competitors, and look at what search engines are missing.
As a result, this opportunity matrix provides us the best chance of getting rank position and growth as quickly as possible.
To truly generate leads or customers, it's vital to take a position in the market. This position is usually considered a unique perspective. For example, the reason why you chose to create this new startup company.
Our execution aims at aligning with these reasons. As well as leaning into pain points that your customers have.
To do this well, you need an expert team of writers that can be experts in your field. Just any old "copywriters" won't do.
Reporting is critical when you're trying to comprehend how the marketing source is either generating free trials or generating lead velocity rates.
Our reporting is 100% transparent, easy to understand, and customizable to your Fintech SEO campaign.
B2B SaaS SEO is the process of using search engines to attract software buyers who are also decision-makers within target businesses. Usually, B2B SEO has KPIs around the number of demo’s scheduled, leads created, and deals won as part of a sales or marketing qualified lead process (SQL and MQL).
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Common SaaS SEO budgets begin on the low side at $30,000 and can go to as high of an investment as $600,000 or more. The variance in budgets can be largely determined by the SEO strategy itself, the size of the SaaS business, and the expectations of the ROAS (return on advertising spend).
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To ensure you’re publishing and releasing pages or pieces of content that will perform best for SaaS SEO, you should always consider the alignment of what you’re discussing in accordance with the software buyer’s journey (top-of-funnel, mid-funnel, and bottom-of-funnel) and their expected needs.
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Startups have one big problem they’re dealing with daily: get to product-market fit. That’s the concept that they have a product, a market, and they see traction. If you’re a founder, you already know this. SEO, specifically for SaaS startups, still works in 2024 and it’ll work into 2025 and beyond.
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A SaaS SEO roadmap is a structured strategy with a set time limit and outcomes expected, plus activities that are aimed at achieving those outcomes in that given amount of time. For example, a SaaS SEO roadmap that is 6-months long will contain different tactical components of the strategy.
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Common SaaS SEO KPIs and metrics include rank position, impressions, clicks, trial signups, demo’s scheduled, and new customers. There are a number of other SaaS SEO metrics that can be measured to determine the effectiveness of organic search as a channel. These KPIs are critical for SaaS companies.
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Best for teams that want 1:1 guidance from our staff. Get individualized SaaS SEO strategies and allow us to help you execute them. Great for teams who have in-house content writing.
Starting at $4,000 per month.
Here's what included:
-> Custom growth strategy
-> Technical SEO analysis
-> Landing page optimizations
-> Competitor analysis
-> SaaS SEO roadmap
-> Google Analytics/Hubspot setup
-> Internal linking strategy
-> Bi-weekly strategy calls
-> Existing page optimizations
-> 5 content briefs per month
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Complete end-to-end SaaS SEO. A team you can buy "out of the box." We'll manage your entire growth strategy and execute against our SEO roadmap.
Starting at $10,000 per month.
Here's what included:
-> Custom growth strategy
-> Technical SEO analysis
-> Landing page optimizations
-> Competitor analysis
-> SaaS SEO roadmap
-> Google Analytics/Hubspot setup
-> Internal linking strategy
-> Bi-weekly strategy calls
-> Existing page optimizations
Content creation:
-> 5-10 articles per month
Authority backlinks:
-> 1-3 large news publication links
Get a Proposal
Great for larger SaaS businesses that want to reach new levels or MRR/ARR. Great for teams that want to grow at large scales and want to do so quickly.
Custom pricing. Call for a quote.
Here's what included:
-> Custom growth strategy
-> Technical SEO analysis
-> Landing page optimizations
-> Competitor analysis
-> SaaS SEO roadmap
-> Google Analytics/Hubspot setup
-> Internal linking strategy
-> Bi-weekly strategy calls
-> Existing page optimizations
-> Dedicated Slack channel and team
Content creation:
-> 10-30 articles per month
Authority backlinks:
-> 5+ large news publication links
Custom reporting
-> Integrated custom reporting
Get a Proposal
Startups are generally going to have newer websites with less trust. According to Google, trust, authority, expertise, and experience are key factors in their ranking algorithm. The question becomes, how do companies do that? The answer is simple, yet sometimes counterintuitive. Startups need to spend time proving to search engines that they're a trusted website.
The way to do that is to produce a variety of informational pages that support "money pages" (like solution or use case pages). These informational pages need to address questions that Users put into Google in an extremely helpful way.
The way to be extremely helpful is to analyze all of the available information on a core subject (that's related to your industry) and answer the question in a better way. That doesn't always mean being comprehensive, often, it means being more clear. And writing and producing content with precision.
Startup SEO can be very different in that in order to compete against highly competitive keywords, you'll need to produce more topical authority in your space than your top competitors.
For more insights on how to perform startup SEO, read our guide right here.
In addition to generating large quantities of topical authority, a startup company also needs to speak to highly-specific personas. That's the best way to compete in SERPs (search engine results pages). Take for example, your competitor is targeting the construction industry. That's a very broad space. The opportunity as a startup is to target the smaller segments of personas under the construction industry that also align with your software or startup offering.
That could be construction segments like project management, preventative maintenance, commercial construction, and so much more. Breaking your strategy into larger quantities of "smaller parts," this often leans into Google's BERT and relevance systems, pushing your pages over competitors without the need to generate large quantities of backlinks.
To do this, we need to attack a number of ways that your ideal buyer might be browsing solutions in the buying journey:
-> Branded Searches: A prospect knows who you are and is looking into what you offer.
-> Attention Searches: People who don’t know your solution exists, but have a pain point, "how to sell my life insurance policy for cash"
-> Awareness Searches: People know the solution exists, however, don't know what you exist, "project management tools"
-> Consideration Searches: People know the solution and your brand. So they use modifiers, "project management tool + [your brand]"
-> Conversion Searches: Something like, "basecamp alternatives" or "freshworks alternative"
We're glad you asked. We have a guide that evaluates all of the startup SEO agencies in the market.
We believe that SEO, in combination with a robust omnichannel marketing strategy, can create incredible product-led growth engines perfect for B2B, B2C, and enterprise SaaS (software as a service) businesses.
In market value created for our clients.
Average MRR/ARR growth from SEO.
Average ROAS from SEO initiatives.
Working with SERPdojo was a wonderful experience. The team quickly developed a high-impact SEO roadmap for us that started delivering more account sign ups and application engagement within the first 3-months of working with them.
